〈Award Entry Products〉
Show dates:June 26 (Wed) -28 (Fri), 2019 10:00-18:00 (17:00 on June 28)
Venue: Tokyo Big Sight, Japan
Company Name
ESCALE CO., LTD.
Product Name
All in One Picnic Ruck
Category: Leisure outdoor bag    
Material: Outer material: Polyester Insulated lining: PEVA material Size: H30 x W41.5 x D20 (cm)
Price 13000 JPY (tax excluded)

Japan's first! An eco-friendly & convenient All in One picnic bag inspired by the holidays of Europeans. Plates, cutlery and glasses are all set.
Product Summary, Message, Story and Episode:
The trigger for launching the brand was the experience of traveling. When I took a long vacation and traveled to Europe, I saw the idea of finding happiness in people-to-people connections and good relationships,and that parks and the sea are places of rest for people.People gather in places that feel nature in the city such as the park in front of the Louvre, the banks of the River Rhine, the botanical gardens, the beaches of the neighborhood, etc. People can have a picnic under the blue sky or walk barefoot Laughter, talk and smell the flowers.I was thrilled to see a scene full of heart and happiness that was totally different from the time-consuming and stressful life in Japan.Inspired by the way people spend their holidays in Europe, we launched a brand LoaMythos that proposes a European-style picnic from the desire to spread the way of living that incorporates nature into everyday life even in Japan.About the use scene. Play outside in a nearby park, picnic. Events such as cherry blossom viewing and autumn leaves. Children's sports and sports events.When hiking, you can use it for lunch on the way, or you can enjoy a meal outside with a biker on your back. It will be a disaster prevention bag if you pack emergency food. There is also the idea of making it a great gift.The inside of the bag is a cooler bag, and the cutlery, dishes and leisure seat are all set. It is also OK to carry it by replacing it with your favorite cutlery. You can enjoy customization freely.

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