〈Award Entry Products〉
Show dates:June 26 (Wed) -28 (Fri), 2019 10:00-18:00 (17:00 on June 28)
Venue: Tokyo Big Sight, Japan
Company Name
CMF DESIGN LAB
Product Name
PromoVenus "Ionic Professional Hair Dryer"
Category: Beauty care equipment    
Material: Newly developed ion materials, Newly developed motor for no damage hair, also, plastic,and so on Size: H266.7 x W285 x D85 (cm)
Price 30000 JPY (tax excluded)

A new concept professional dryer is completely different from conventional dryers. Revolutionary dryer equipped with a newly developed moisturizing function. Simple and styled design for ease of use.
Product Summary, Message, Story and Episode:
Design elements
1.At the rear of the main unit, a case made of a transparent material that shows the inside turbine. It possible to visually check the rotation of the turbine inside. A physical UI that makes it easy to understand ON or OFF.
2.As temperature indication, by mounting at the back of the grip, the temperature enviroment can be comfired.
3.Use the hemispherical button to turn ON/OFF the dryer. Adopted switch to give width to angle to push button. It makes possible for the beautician to hold the scissors and brush while the ON/OFF can be done with an easy attitude.
4.Consider mold configuration to find the best apperance design. The normal mold configuration is split on the left and right, and the parting line will show at the top and bottom. This model mold was not split left and right and new vertical mold was adopted to reproduce a beautiful true circle. This technic will be the first introduced in the dryer and will be the world`s first.
Branding
This is the first of "PromoVenus". With conventional beauty appliances, there are many approaches from the maker of the product. As a professional products, there are a variety of applications and designs, but this product will be targeted for the beauty industry, even as a single product or for general user. This will establish the branding of "PromoVenus" itself, and by using related products of this product, shampoo and treatment, we hope to deliver beauteiful
hair to you and further expand the beauty indautry, also....

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