〈Award Entry Products〉
Show dates:June 26 (Wed) -28 (Fri), 2019 10:00-18:00 (17:00 on June 28)
Venue: Tokyo Big Sight, Japan
Company Name
Product Name
Yi Dong
Category: Occasional & Festival    
Material: paper, wood, tea Size: H50 x W50 x D50 (cm)
Price 437136 JPY (tax excluded)

As the duration of exposure to sunlight,taste of tea from eastern side of mountain can be different from the opposite side.To denote this idea, the visual concept of (Yin)&(Yang) is featured in this
Product Summary, Message, Story and Episode:
Primary Function
1. Product packaging in hanging painting style
2. Enhance the collection & appreciation value of the product

Design concept, special feature and etc.
1. Tea products are originated from the eastern & western side of the mountain, the duration of exposing under sunlight will be different, and therefore, the taste of tea will be different even they all come from the same mountain. To denote this idea, we use (Yin) & ( Yang) as our visual concept to highlight this feature of the product.

2. Simply use the contrast of black and white color and various combinations of dots, lines & plates to demonstrate the essence of simple aesthetic

3. Hanging painting is a brand new packaging idea for products with similar nature

4. Each set of product is composed of 8 small boxes, each box containing one Pu-er teacake, there are total 8 unbroken lines (Yin) & broken lines (Yang) visual on box covers. Each set of products is definitely representing a (Trigram) and people can compose a (Hexagram) if they have two sets of product.

1. People who appreciate tea culture, I Ching & divination and arts
2. People with high deposable income
3. People who have knowledge about tea tasting and look for high quality tea product
4. Tea collector
5.The products are made of fermented tea and will further ferment when expose to air. The chemical reaction with the air will finally enhance the collection value of the product. The hanging painting idea can execute this idea well, the products can expose to the environment while the owner can appreciate the aesthetic design of the products.